![]() The service doesn’t require a membership to shop, and is available in most zip codes throughout the country.Īccording to Insider Intelligence’s US digital grocery forecast, Instacart is the dominant player with 73.8% of third-party intermediary grocery sales and will generate $26.07 billion in sales through 2021. Customers have a dedicated shopper who communicates via text to let them know when something isn’t available or if certain groceries have been swapped. Instacart brings together local supermarkets on one platform. Premium membership option: Instacart Express ($99/yr) gets unlimited free delivery for all orders over $35 and lower service feesĬontactless delivery available: Yes, a shopper will leave it at the doorĪccepts EBT: EBT cards are accepted at participating Aldi and Food Lion stores EBT cash is not accepted Other possible fees: Heavy item, alcohol, service, pickup Best online grocery option for shopping local: Instacartĭelivery fees: $3.99 for same-day delivery on orders over $35 can be $5.99-$9.99 for popular delivery time slots Learn how the leading online grocery brands are differentiating their offerings to capture a piece of this growing consumer base. Between 20, we expect sales to nearly double with more than $121 billion coming into the market. Looking ahead, digital grocery sales will continue to see double-digit growth in the years to come. Of this total, delivery through third-party intermediaries will make up 28.8% of digital grocery sales in 2021. Sales will nearly double by 2025, reaching $243.67 billion. ![]() ![]() US digital grocery sales grew 63.9% year over year (YoY) in 2020 and will grow another 12.3% in 2021, reaching $122.39 billion. This year, nearly half of the US population will make at least one digital grocery purchase. Amid mandatory quarantines and social distancing guidelines, many US consumers turned to online grocery for the first time to minimize their contact with others.Īs a result, US digital grocery buyers have now reached critical mass. Grocery shopping has drastically changed over the years-and digital alternatives became a necessity after the pandemic struck.
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